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After a single viewing, the video disappears by default.Spiegel explained that this process allowed the video data to be compressed into the size of a photo.Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.



Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.The "Lens" feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology.This is activated by long-pressing on a face within the viewfinder.The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.

Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.

In July 2016, Snapchat introduced a new, optional feature known as "Memories".